Marketing Specialist

About the role

Cavista Technologies is a global technology partner delivering custom software solutions. This role owns the development and execution of integrated marketing and communications initiatives to elevate the brand, engage stakeholders, and drive measurable growth across global markets.

What you'll do

• Drive integrated marketing campaigns across digital channels, events, and partnerships to increase brand awareness and revenue.
• Own and optimize digital marketing including SEO/SEM, PPC, social ads, and email to generate qualified leads.
• Develop voice and content across channels, including interactive demos for demand generation and sales enablement.
• Analyze market trends, customer insights, and competitors to inform strategy and decisions.
• Collaborate with creative, product, and leadership to align marketing with business goals and targets.
• Plan events, webinars, and conferences to strengthen brand positioning and engagement.

What they're looking for

• Bachelor’s or Master’s in marketing, business, communications or related field
• 4+ years in digital marketing, preferably in technology
• Proven track record of data-driven campaigns with measurable impact
• Strong expertise in SEO, SEM, PPC, social media, email, and content marketing
• Hands-on experience with Google Analytics, Google Ads, Meta Ads Manager, SEO tools
• Excellent written and verbal communication, with strong project management skills

For applicants in Nigeria

• The listing indicates eligibility in Nigeria, Lagos, NG; remote work status is not explicitly stated, confirm during interview.
• Timezone expectations are not stated; confirm before interviewing.
• Pay currency or range is not specified; confirm salary details during interview.
• The listing does not specify contractor versus employee status; confirm during interview.
• The listing supports applicants in Nigeria as it mentions in_nigeria eligibility.