Creative Strategist (Freelance)

About the role

YAMU Media is a remote advertising agency focused on paid media for a portfolio of clients. The Creative Strategist owns the creative side of campaigns, from scripting and talent direction to editing feedback and performance-driven iteration.

What you'll do

• Write scripts and develop hooks, through lines and calls to action for multiple clients
• Source, vet and book on-camera talent and content creators
• Direct talent and give precise notes on performance and delivery
• Review raw footage and guide editors and designers to final cuts
• Analyze ad performance and decide what to repeat, iterate or retire
• Prioritize creative work across clients based on results and tests

What they're looking for

• Experience writing and directing video scripts for ads or campaigns
• Strong understanding of performance marketing and AI-assisted drafting tools
• Ability to brief talent, direct shoots, and manage multiple creatives and timelines
• Experience evaluating creative performance and making data-driven optimizations
• Comfort working in a hands-on, fast-paced freelance environment
• Excellent collaboration with editors, designers and client teams

For applicants in Nigeria

• The listing shows a remote across many countries; timezone specifics are not stated. Confirm expectations before interviewing.
• Pay currency or rate is not specified in the listing; confirm during interview or negotiation.
• The listing does not indicate visa or work-authorization requirements; confirm eligibility for remote freelance work.
• The listing does not state contractor versus employee status; confirm during onboarding discussions.