VP of Growth Marketing

About the role

The company provides financial advisory services and aims to grow its client base through strategic demand generation and retention efforts. This role owns the end to end growth marketing strategy, including campaigns, analytics, and leadership of the marketing team to drive acquisition and client expansion.

What you'll do

• Lead monthly, quarterly, and annual marketing plans aligned with budgets and revenue goals
• Manage retention marketing to grow product adoption and expansion within existing clients
• Develop adoption KPIs and measure campaign ROI across client accounts
• Oversee marketing operations and reporting for demand and retention insights
• Design and execute a data strategy to ensure high quality data and governance
• Coordinate with sales, product marketing, and communications to align campaigns and lead handoffs

What they're looking for

• Bachelors degree with 15+ years in B2B demand generation and 7+ years of management experience
• Strong experience with Eloqua or other marketing automation, Salesforce, and ABM tools
• Deep expertise in paid acquisition, lifecycle marketing, and conversion rate optimization
• Experience with BI tools such as Looker, PowerBI, or Google Data Studio
• Proven ability to manage budgets, hire planning, and cross functional collaboration

For applicants in Nigeria

• The listing states Remote as the location; it does not specify any country restrictions. Confirm global eligibility with the employer.
• The listing does not state a timezone requirement. Confirm before interviewing.
• Pay currency or range is listed as USD $202,000 - $263,000; confirm whether local payroll options exist for Nigeria.
• Contractor vs employee status is not specified. Confirm employment type during interview process.
• The listing does not mention visa or work authorization requirements. Confirm eligibility specifics with the company.