Email Marketing Manager

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for an Email Marketing Manager based in Nigeria.

As an Email Marketing Manager, you will take ownership of email and SMS marketing strategies for a portfolio of 6–7 international e-commerce brands. Working within a specialized, fast-paced agency environment, you will oversee the entire campaign lifecycle, from strategic planning and execution to performance analysis and optimization. You will use Klaviyo to develop engaging customer journeys, improve retention, and drive measurable revenue growth. Collaborating closely with copywriters, designers, and technical specialists, you will ensure campaigns are delivered accurately and on schedule. You will also act as a trusted marketing partner to clients, providing performance insights and strategic recommendations. This is an excellent opportunity for an experienced email marketing professional who enjoys combining data-driven strategy, hands-on execution, and client relationship management.

Accountabilities

• Develop and execute comprehensive email and SMS marketing strategies for 6–7 e-commerce brands using Klaviyo and related platforms.

• Manage the full campaign lifecycle, including strategic planning, setup, scheduling, quality assurance, launch, and post-campaign analysis.

• Serve as the primary point of contact for assigned clients, participating in meetings, delivering weekly performance reports, and handling communications through Slack and email.

• Coordinate with copywriters, designers, and technical specialists to ensure campaigns are delivered accurately, efficiently, and within deadlines.

• Monitor and optimize campaign performance, focusing on open rates, click-through rates, engagement, and revenue contribution.

• Conduct A/B testing, develop audience segmentation strategies, and build automated customer journeys to improve conversions and retention.

• Ensure all campaigns meet quality, deliverability, and regulatory requirements, including GDPR and CAN-SPAM compliance.

• Organize workflows, priorities, and project timelines using ClickUp and Slack to maintain smooth campaign delivery.

• Identify performance gaps and growth opportunities, translating data and insights into actionable recommendations for clients.

• Take increasing ownership of the assigned portfolio, progressing toward independently managing all 6–7 accounts and leading client discussions within the first 90 days.

• Requirements:

• At least 3.5 years of hands-on experience in e-commerce email and SMS marketing, with strong practical expertise in Klaviyo. Klaviyo certification is preferred.

• Proven experience managing multiple brand accounts simultaneously while maintaining high standards of execution and attention to detail.

• Strong understanding of email and SMS automation, audience segmentation, customer journey mapping, and retention marketing strategies.

• Experience monitoring campaign performance, conducting A/B tests, interpreting marketing data, and implementing optimization strategies.

• Familiarity with Figma for reviewing creative assets and project management and communication tools such as ClickUp and Slack.

• Excellent written and spoken English, with the ability to communicate confidently and professionally with international clients.

• Strong analytical and problem-solving skills, with a data-driven approach to identifying opportunities and improving results.

• Highly organized, proactive, and detail-oriented, with the ability to manage competing priorities and overlapping deadlines in a fast-paced agency environment.

• Previous in-house email marketing experience within the fashion or apparel industry is a strong advantage.

• A portfolio or examples of previous campaigns and results are welcome but not mandatory.

• Benefits:

• Competitive compensation, discussed individually based on experience and location.

• Fully remote working arrangement, offering flexibility in your work environment.

• Full-time contractor position with a consistent Monday–Friday schedule.

• Structured working hours from 11:00 AM to 7:00 PM UK time (BST during summer and GMT during winter).

• Opportunity to work with 6–7 international e-commerce brands and gain exposure to diverse marketing strategies and campaigns.

• Clear responsibilities, defined performance indicators, and autonomy in managing your accounts.

• Collaborative environment with experienced copywriters, designers, and technical specialists.

• Structured workflows, regular feedback, and opportunities for professional development.

• Opportunity to deepen your expertise in Klaviyo, email automation, SMS marketing, and e-commerce retention strategies.