Brand & Marketing Lead

About the role

HeyDelegate connects US-based companies with professionals from Africa for staffing. This Brand Marketing Lead owns branding strategy, messaging and campaigns to position HeyDelegate in the market and drive growth.

What you'll do

• Develop and strengthen brand positioning, value proposition and messaging pillars.
• Create clear messaging about HeyDelegate’s talent, processes and long-term value.
• Lead integrated campaigns to build awareness and trust among US-based agencies and target clients.
• Build and manage a content strategy across LinkedIn, email, website and case studies.
• Review and improve the website messaging and brand experience for lead generation.
• Produce strong case studies, sales materials and assets to support the sales process.

What they're looking for

• At least five years of relevant experience in brand strategy, management or closely related field.
• Proven experience shaping or repositioning a brand, not just social media management.
• Strong understanding of brand positioning, audience segmentation and campaign strategy.
• Experience translating brand strategy into content, websites, emails, case studies and sales materials.
• Excellent written and verbal communication skills with strong storytelling abilities.
• Ability to work directly with a founder, operate independently and move work forward without constant supervision.

For applicants in Nigeria

• The listing specifies a remote position but provides location coverage across multiple countries; Nigeria is included in the eligible regions, so applicants in Nigeria may apply.
• Timezone expectations are not stated; confirm during interview.
• The listing describes a contract-based engagement with potential for expansion; no specific employee vs contractor details are provided.
• Pay currency or range is not stated; confirm compensation details during interview.
• Visa or work-authorization notes are not specified; confirm eligibility during interview.