Senior Manager, Retention and Lifecycle

About the role

Grüns is a subscription business focused on real nutrition through gummies. This role owns the lifecycle and retention strategy end to end, turning manual campaigns into an always-on, AI-driven testing engine and delivering the right message to the right customer at the right time.

What you'll do

• Own strategy for key customer audiences across the lifecycle with goals, segmentation, messaging, offers, and journeys
• Measure success using LTV and engagement metrics, and drive deliverability and channel health
• Build and evolve audience segmentation by lifecycle stage, behavior, value, engagement, and churn risk
• Define messaging hierarchy for each audience and moment, selecting the best channel or intervention
• Shift from manual builds to an always-on system that tests and optimizes itself
• Manage a remote CRM operations team and expand AI and automation to increase testing velocity

What they're looking for

• 5-8+ years in-house owning lifecycle, retention, or CRM at a consumer subscription brand
• Experience with automated flows and one-off campaigns across email and SMS, end to end
• Structured testing roadmap with holdouts and demonstrated incremental impact
• Hands-on personalization or data enrichment tools implementation, not just briefing
• Uses AI as a core part of building, testing, sending, and reporting
• Comfortable working in ambiguity and owning the program end to end

For applicants in Nigeria

• The listing states remote work and does not specify a country restriction, but eligibility is unknown; confirm before applying
• Timezone expectations are not stated; confirm during interview
• The listing does not specify contractor vs employee status; confirm during interview
• Pay currency/range is listed as USD salary range, confirm eligibility and currency if you are resident in Nigeria
• The listing does not mention visa or work-authorization notes