Head of Performance Marketing

About the role

The company operates in the digital services space and this role leads performance marketing efforts to drive customer acquisition, engagement, and retention. You will own strategy, campaign planning, creative alignment, and optimization for B2C paid campaigns with a focus on ROI and growth.

What you'll do

• Design, implement, and optimize B2C paid social strategies on Meta and TikTok to hit ROI targets
• Analyze campaign data and optimize spend, targeting, and creative output
• Coordinate and integrate email marketing with paid strategies
• Lead and mentor a team of media buyers, creatives, and CRO specialists
• Collaborate with creative teams to develop effective ad creatives and copy
• Execute A/B tests for creatives and landing pages to improve conversions

What they're looking for

• 5+ years managing social ads with strong DTC/B2C focus
• 3+ years hands-on experience with Meta and TikTok Ads
• Experience in email marketing and multi-channel campaign integration
• Proven CRO and A/B testing expertise to boost conversions
• Strong leadership and ability to build scalable workflows
• Data driven with excellent communication and organization skills

For applicants in Nigeria

• The listing states remote work and does not specify restricted regions, so Nigeria may be eligible; confirm during interview if needed.
• Work schedule is in Eastern Standard Time (EST), Monday to Friday; confirm timezone expectations before interviewing.
• The listing does not specify contractor versus employee status; please verify during interview.
• Pay currency or range is not stated; verify compensation details during interview.
• The listing does not mention visa or work-authorization notes for Nigeria; confirm eligibility during interview.