Launch Potato is the discovery and conversion company. This role owns auto insurance paid social end to end, from budget and bid strategy to the creative roadmap and live margin performance. The team is remote-first with a global reach across 18 countries.
What you'll do
Own auto insurance paid social end to end on Meta and TikTok, from budget and bid strategy to the creative roadmap and live margin performance.
Be in Ads Manager daily, pull your numbers, set the testing agenda with the creative team, and manage tests through launch, read, and post-mortem.
Develop and execute a high-velocity creative testing roadmap to scale while preserving margin, aiming to grow channel spend about 2.5x while maintaining profitability.
Maintain direct relationships with Meta and TikTok reps and leverage allowlisting, beta access, and escalation paths for a restricted vertical.
Own the testing playbook and ensure the team uses a documented, repeatable approach that drives margin, not just activity.
What they're looking for
Deep hands-on Meta expertise: campaign structure, bid and budget strategy, audience and placement testing, and diagnosing performance shifts.
Real TikTok scale, with experience managing meaningful spend through allowlisting, vertical restrictions, and landing page requirements.
Direct accountability for CPA, ROAS, or contribution margin on monthly spend of $250,000 or more.
Experience in a compliance-heavy vertical such as insurance, lending, credit, or health, where creative and landing page claims are constrained.
Fluency with tracking and attribution: pixel and server-side event setup, postbacks, conversion QA, and the ability to spot data that is misleading.
Four or more years in a hands-on buying role with direct margin accountability.
For applicants in Nigeria
Hiring regions: worldwide eligibility; this remote role is open to applicants in Nigeria.
Timezone expectations: The listing does not state a timezone requirement - confirm before interviewing.
Contractor vs employee: The listing does not specify; confirm during the process.
Pay currency/range: The listing does not state; confirm currency and range.
Visa or work authorization: Worldwide eligibility is stated, but no visa details are provided; confirm if needed.
Summarized by RemoteWork from the original listing. Always confirm details on the employer’s page.
Ready to apply?
Your application goes straight to Launch Potato, on their own hiring page.
Launch Potato is a digital media company that owns and operates a portfolio of brands and technologies. Our digital brands help customers discover new products and services that make their lives better.
In the last few years, we have pushed millions of lines of code, split test tens of thousands of variations across over 1,000,000,000 US consumers. We’ve engaged 2,582,038 Facebook fans with viral posts and responded to 1,927,810 customer emails with high satisfaction. We've grown several digital properties to over 10 million active monthly users.