Head of Paid Social, Insurance

About the role

Launch Potato is a discovery and conversion company with a remote-first culture and a global reach. This role owns paid social for auto insurance end to end, including strategy, execution, testing, and post-mortem analysis to drive margin and growth.

What you'll do

• Manage paid social campaigns at scale on Meta and TikTok for auto insurance
• Own budget, bid strategy, creative roadmap, and live margin performance
• Work directly with cross‑functional partners to test and optimize from launch to post-mortem
• Maintain compliance with industry constraints and attribution requirements
• Rely on data to decide when to push or pull spend for contribution margin

What they're looking for

• Deep hands‑on Meta and TikTok paid social experience at scale
• Direct accountability for CPA, ROAS, or contribution margin on monthly spend of 250000 or more
• Experience in a compliance‑heavy vertical such as insurance or lending
• Strong tracking and attribution skills including pixel/server‑side events
• Four or more years in a hands‑on buying role with margin accountability

For applicants in Nigeria

• The listing states location as Anywhere remote, eligible worldwide
• The listing does not specify a timezone requirement; confirm during interview
• The listing does not specify contractor vs employee status; confirm during interview
• The listing does not specify pay currency or range; confirm during interview