Head of Marketing

About the role

PiggyVest is building financial products for an everyday Nigerian audience and the leadership role oversees the marketing function across Piggytech and its products. This position owns marketing strategy, brand, product marketing, customer lifecycle and campaigns, and leads the marketing team to drive growth and engagement.

What you'll do

• Develop an integrated marketing strategy aligned with business goals and product priorities
• Define and maintain brand positioning, messaging and creative direction for Piggytech and its products
• Lead go-to-market plans for new products and features with cross functional teams
• Oversee customer acquisition, activation, retention and reactivation programs across channels
• Manage external partnerships, campaigns and communications to support growth and reputation
• Coach and develop the marketing team while ensuring clear goals and accountable performance

What they're looking for

• Strong experience leading marketing for technology or fintech products
• Proven ability to translate business goals into measurable marketing plans and budgets
• Track record in brand strategy, product marketing and customer lifecycle management
• Demonstrated leadership of multidisciplinary teams and cross functional collaboration
• Experience with data driven decision making, market research and competitive analysis
• Excellent communication skills and the ability to guide creative as well as stakeholder management

For applicants in Nigeria

• The listing indicates Nigeria based eligibility; based in Nigeria is supported by the location
• The listing does not state a timezone requirement explicitly; confirm during interview
• The listing does not specify contractor vs employee status; confirm during interview
• The listing does not state pay currency or range; confirm during interview
• The listing does not mention visa or work authorization details beyond Nigeria eligibility; confirm during interview