The Chief Marketing Officer (CMO) will be directly responsible for maximizing revenue generation, advertisement sales, and commercial partnerships across our television, radio, and print portfolios. In this high-impact senior management role, the candidate will translate traditional marketing from a support function into an aggressive, revenue-generating engine. Lead in trade marketing, brand sponsorships, and commercial enablement strategies to maximize yield on airtime, print inventory, and event assets.
Key Responsibilities
- Commercial Strategy & Revenue Optimization
- Develop and execute the overarching commercial marketing strategy to hit aggressive quarterly and annual revenue targets.
- Design high-yield monetization strategies for all linear television airtime, radio spots, and print publication space.
- Conceptualize and package premium, multi-platform sponsorship opportunities for prime time shows, live broadcasts, and special features.
- Monitor market trends and competitor pricing to optimize ad rate cards and inventory valuation.
- Trade Marketing & Client Acquisition
- Position Media Trust Group as the premier advertising destination for corporate brands, media buying agencies, and SMEs.
- Launch aggressive trade marketing campaigns to showcase our audience reach, demographic strength, and high ad recall.
- Host exclusive corporate experiences, industry trade dinners, and up-front presentations to secure long-term ad commitments.
- Create high-converting corporate marketing collateral, media kits, and case studies that demonstrate advertising ROI.
- Sales Enablement & Strategic Partnerships
- Partner closely with Sales, and Advert teams to build pitch-winning commercial presentations.
- Equip sales representatives with data-driven value propositions, target audience insights, and customized brand integration ideas.
- Negotiate and lock in multi-million-value annual advertising contracts with major corporate clients and media independent agencies.
- Build strategic cross-promotional alliances with external corporate partners to create new, non-traditional revenue streams.
- Experiential & Event Monetization
- Turn major group events, award nights, roadshows, and listener activations into highly profitable, sponsored commercial properties.
- Sell premium naming rights, experiential booth spaces, and VIP corporate hospitality packages for all physical activations.
- Oversee the end-to-end execution of commercial activations to ensure 100% deliverable fulfilment for corporate sponsors.
- Commercial Data & Performance Tracking
- Utilize audience ratings data, focus groups, and market research to prove market share and value to advertisers.
- Track, analyse, and report on key commercial metrics including Cost Per Thousand (CPM), share of wallet, and ad fill rates.
- Align the marketing budget directly with revenue-generating activities, ensuring strict ROI tracking on all promotional spend.
Required Qualifications & Experience
- Experience: 15+ years of progressive commercial marketing or media sales experience, with at least 7+ years in a senior executive role within a major media house, television network, or advertising agency.
- Track Record: Proven success hitting aggressive revenue targets, closing large-scale corporate sponsorships, and scaling media ad sales.
- Expertise: Deep understanding of the media buying ecosystem, agency-publisher relationships, and B2B sales pipelines.
- Education: Degree in Marketing, Business Administration, Economics, or a related field. An MBA or advanced commercial certification is highly desirable.
Core Competencies
- Commercial Acumen: Exceptional ability to spot monetization opportunities within content and turn them into advertiser products.
- Elite Negotiation: Proven capability to pitch to and close contracts with C-suite executives and agency heads.
- Results-Oriented Leadership: A high-energy leader driven by financial targets, sales growth, and market dominance.
