Senior Marketing Operations Manager

About the role

Netlify is a product-led growth company and Revenue Operations owns the systems, data, and infrastructure that turn that growth into revenue. As Senior Marketing Operations Manager, you’ll own the operational foundation behind that work, connecting HubSpot, Salesforce, product data, and analytics, and providing Marketing and GTM partners with trusted visibility into performance. You will translate the Marketing Operations vision into a roadmap and drive it forward, reporting to the Senior Director of Revenue Operations and partnering with Growth, RevOps, Data, and Product.

What you'll do

• Execute on the Marketing Operations roadmap, turning priorities into scalable systems, processes, and programs.
• Own our marketing automation platform end to end, including workflows, lifecycle stages, segmentation, forms, lists, email operations, data hygiene, deliverability, governance, and documentation.
• Build and maintain the connection between marketing automation, Salesforce, product data, and analytics to engage users along the journey.
• Establish reliable attribution and measurement across marketing and product-led journeys, including UTM governance and connections from campaigns, signups, activation, conversion, and revenue.
• Build reporting and self-service dashboards that give Marketing and GTM partners a trusted view of performance to support weekly, monthly, and executive decisions.

What they're looking for

• 7+ years of experience in Marketing Operations or a closely related discipline, with independence in a complex B2B SaaS or product-led growth environment.
• Deep experience with marketing automation platforms and CRM systems such as HubSpot, Marketo, Eloqua, and Salesforce, including lifecycle stages, attribution, lead or account routing, and data governance.
• Experience working with high-volume customer or prospect datasets and designing segmentation, lifecycle, and operational approaches that scale.
• Significant experience operating high-volume email programs, with practical knowledge of deliverability, domain and inbox reputation, warming strategies, and risks at large sending volumes.
• Strong analytical skills and the ability to investigate complex datasets, turn findings into recommendations, and build lifecycle or in-product engagement programs tied to activation or conversion.

For applicants in Nigeria

• The listing does not state a timezone requirement; confirm before interviewing.
• The listing notes Remote, but does not specify Nigeria eligibility or work authorization; confirm before interviewing.
• The listing does not state pay currency or salary range; confirm before interviewing.
• The listing does not mention visa or work-authorization notes; confirm before interviewing.